Realising brand values in office environments
First impressions. We put a lot of effort in how we present ourselves to the rest of the world, because we know it matters. A lot of companies take the same approach when it comes to their offices. However, what a few of them seem to fail to realize is that office space could serve a deeper purpose and become an integral part of a brand and its values.
One of the best examples is Google. Yes, the first impression when walking in is mesmerizing, But it goes deeper than that. During the opening of its London offices, Nelson Mattos, Vice President for Product and Engineering, said: “We hire the brightest and best engineers in the UK and put them together in a highly creative, relaxed and exciting environment. We don’t see these perks as distractions. They’re a fundamental part of the innovation process here.” The offices enable visitors and more importantly employees to live and breathe the brand.
The topic of facilities management and brand values was also the topic of recent roundtable discussion at FM World offices in London. If you want to find out more, follow this link.
JR Marketing Director Andy de Sallis commented: “Some of the world’s largest brands invest in innovative, creative enviroments to engage their workforce. It’s important to ensure that this investment is protected by keeping the spaces well maintained and spotlessly clean. Our experience shows that new build environments retain their ‘new build’ look for much longer that way”.